every winning prelander follows the same order. every section has a job: build trust, hold attention, and lead into action.
Pre-header (completely optional, i dont always use for mine)
small “advertisement” or “sponsored” label if it’s advertorial style
short promo strip like “Flash Sale: 50% Off + Free Shipping”
used to look native and stay compliant on ad platforms
Hero section (above the fold)
this is what decides if someone keeps reading or bounces
headline = one main promise and one clear persona
winning headline styles:
• “How to [desired result] without [big objection]”
• “The new way [persona] solves [pain]”
• “The little-known fix for [pain] [industry] won’t tell you”
subhead = clarifies the mechanism or what makes it work
image = show the result or lifestyle, not just the product floating
soft CTA like “See how it works ↓” (don’t push hard yet)
Problem → Agitation → Stakes